Jamie West

Deputy Managing Director, Sky Media & Group Director of Advanced Advertising, Sky

With over 20 years of TV and online sales experience, Jamie heads-up the team responsible for the development of emerging advertising opportunities at Sky Media.

Central to this role was the creation of AdSmart, Sky’s pioneering addressable advertising capability.

At Sky Media, Jamie leads the sales and commercial teams for online, mobile, video and Sky AdSmart. Jamie also leads Sky’s advanced advertising strategy across the group.

His career path has taken him from ITV to Channel 5 to Viacom Brand Solutions and now to the world’s largest multi-channel sales house, Sky Media.